In light of the recent WWE sale to Endeavor Group Holdings, you might enjoy picking up this title which takes a very analytical examination at the WWE brand becoming a global media empire. This book contains several different essays, which you can enjoy in full or in stand alone chapters.
Among the topics covered includes how WWE uses social media platforms to research broader audiences, and at the company’s Tout failure. One essay explores how WWE has changed its approach to delivering its product to their fan base, focusing on how WWE balances satisfying a base split over wrestling and sports entertainment. The author demonstrates how the reaction of WWE fans can have an impact on the company’s creative process.
Another essay writer scrutinizes the company’s labor practices and ponders how WWE is able to employee wrestlers as independent contractors, preferring to deal with legal challenges and avoiding their workforce to unionize. Whether you are a hardcore WWE fan or a passing fan of the professional wrestling genre, you will find this work engaging and insightful.
By: Dru Jeffries
Narrated by: Robert Eckrich
Length: 8 hrs and 36 mins
Release date: 11-04-20
